Is Software Eating the World of Textiles and Fashion?

‎Regularly, our Secretary General Lutz Walter shares his insights and knowledge through his blogposts, covering a wide range of topics related to textile sustainability and innovation. Follow his blog to gain a deeper understanding of the challenges that the textile industry is facing today.

"The integration of software and digital technologies in the textile and fashion industries is not just a trend but a fundamental shift transforming every aspect of the business. How fast it can play out we have seen in retail. Major fashion and luxury brands came away bruised but not beaten, perhaps also thanks to the urgency to act that COVID created, but many secondary brands and retailers have fallen by the wayside or struggle for survival."

 In his latest blog post, our Secretary General Lutz Walter explores the profound transformation brought by software and digitalisation in the textile and fashion industry. Inspired by Marc Andreessen's famous assertion that "software is eating the world," Lutz Walter delves into how this digital revolution is reshaping every facet of the fashion business, from design and production to supply chain management, retail, and customer engagement. He highlights the rise of digital tools like AI, the emergence of agile production models, and the increasing importance of digital supply chains.