The truth about clothing consumption growth in Europe

‎Regularly, our Secretary General Lutz Walter shares his insights and knowledge through his blogposts, covering a wide range of topics related to textile sustainability and innovation. Follow his blog to gain a deeper understanding of the challenges that the textile industry is facing today.

"We have our answer to the real drivers for the clothing consumption growth [...]. It was essentially global population growth and growing consumption thanks to rapidly rising incomes in emerging economies with very little contribution from volume growth in Western markets. So why has clothing consumption in Europe barely grown over the last 20 years and what does it mean for future consumption expectations?"

In his latest blog post, our Secretary General Lutz Walter challenges the notion of unchecked fashion consumption growth. From examining global population trends to dissecting consumer spending habits, it's clear that the reality is nuanced and multifaceted. Join him as he delves into the data and explores the real drivers behind clothing consumption.